From Ground Up
April 14, 2022
We have several projects that are starting from zero, starting from ground up. It’s exciting, its new, it's important, it’s the invention of what’s never been. And, it’s the great unknown, maybe we shouldn't admit that.
What we have, what we experience (and what we present to clients) is a piece of dirt, and a whirlwind of ambition. We know what the client wants, we know how much it will cost. We wouldn't have a contract if we didn't have that. And the rest is up to us. Form, expression materials, what have we got?